I have never smelt Hugo Boss but I will gladly breathe in Gerard's hot hunk of man meat scent any time!
Guillaume Tardy, Boss Parfum's global marketing director, said 'Boss Bottled remains loyal to the belief that success comes to the man who grasps life with confidence. Gerard Butler is that man. His road to success is a constant, ever-evolving journey, but one that he approaches with confidence and drive.'
The news was finally revealed last Friday after a series of commercials was filmed earlier this year in San Francisco. Videos below.